Advertise

Many opportunities exist to promote your business through Heart of Appalachia, both low cost and no cost.

BREAKING NEWS!

Heart of Appalachia has developed a comprehensive Investment Program with levels of participation to suite your locality’s, organization’s, or business needs. The choice is yours. We’ll also work with you to develop a custom package should your needs be unique.

We can also show you how to get the most of free promotional opportunities as well as low cost co-op advertising.

Don’t Hesitate, Call Today!


Here’s what you’ll get with the HOA Investment Program…

PINNACLE LEVEL: Counties, Cities, Corporate Sponsors, SRRA Trail Towns, Main Street Towns, Lee, Scott, Wise, Norton, Buchanan, Dickenson, Russell, Tazewell, St. Paul, Pocahontas, Grundy, Pennington Gap, Big Stone Gap, Gate City, Tazewell, Richlands, Cedar Bluff, Bluefield, Wise, and other organizations or communities ready to market.

  • HOA Web Site Promotions: www.heartofappalchia.com
    • Comprehensive Profile Page
    • 1 Banner Ad for 12 months
    • Links to your web site/contact info.
    • VTC Community Page Updates with photos
    • Photo and Video gallery updates on HOA Web Site
  • HOA Visitor Guide Promotions:
    • Community Description with Photos
    • ¼ page ad. (Additional $250 for ½ page ad.)
  • HOA Social Media – Facebook, Twitter
    • 1 guaranteed locality feature on Facebook & Instagram each quarter
    • Tourism logo with link to website/social media on the newsletter for 12 months
    • Management of VTC feed for 12 months- listing for all tourism businesses
  • AppalachianBackroads.com Web Site – Motorcycles/Sports Cars loops
    • Community Description with Photo
    • 1 Banner Ad for 12 months rotating to various pages
  • ATV and Motorcycle/Sports Car Advertisement
    • ¼ page ad in Appalachian Backroads Brochure
  • Outdoors, Heritage Culture and History
    • ¼ page ad in Publication Promotions for music, crafts, history, outdoor
    • 1 Banner Ad for 12 Month in a particular category
    • Social Media Marketing on Outdoor, Heritage and History attractions/events
  • Tradeshows- Outdoor, Motorcycle, ATV
    • Locality Tourism Brochure Distribution
    • Invitation to attend
  • Group Tours/Meetings/Weddings Guide
    • Community Description with Photo in Guide
    • Listings of attractions that fit into each category
  • Trip Itineraries, getaways, trip ideas promotions
    • Locality included on travel itineraries

 Total annual investment: $2,500

 

MOUNTAIN TOP LEVEL: Towns that are building tourism programs, Chambers of Commerce, Corporate Businesses (Hotels and Food Chains), Attractions, Events, Festivals

  • HOA Web Site Promotions Photo Enhanced Listing – 50 Words
  • 1 Banner Ad for 6 months
    • Links to your web site/contact info.
    • VTC Virginia.org updates and listing that links to HOA Web Site
    • Photo and Video Gallery updates in HOA Web Site
  • HOA Visitor Guide Promotions
    • Enhanced Listing – 50 Words & Photo
  • HOA Social Media, Facebook, Twitter, Instagram, YouTube Channel
    • 2 guaranteed features on Facebook, Twitter & Instagram each year
    • 2 featured spots in the newsletter during the year
  • Appalachia Backroads Web Site
    • 1 Banner Ad for 6 months
  • Appalachian Backroads Brochure
    • ¼ page ad
  • Outdoors, Heritage, History
    • ¼ page ad in Outdoor Publication Promotions
    • Social Media Marketing on Outdoor, Heritage and History attractions/events
  • 1 Banner Ad for 12 Month Tradeshows
    • Brochure Distribution in booth
  • Group Tours/Meetings/Weddings Guide
    • Community Description with Photo
  • Trip Itineraries, getaways, trip ideas promotions
    • Locality will be included on travel itineraries

Total Annual Investment $1,250

 

SWEET HEART LEVEL: Chambers, Small Communities or Non-Incorporated Towns, Privately Owned Small Businesses, Attractions, Larger Festivals of Events,

  • HOA Web Site Promotions
    • VTC Virginia.org listings and link to HOA
    • 1 Banner Ad for 3 months rotating to various pages
  • HOA Visitor Guide Brochure
    • Listing – 10 word
  • HOA Social Media
    • 1 guaranteed Small Business Saturday on Facebook, Instagram, and Twitter throughout the year.
    • Pinterest pin
    • New or Updated Google Places page
  • Appalachia Backroads Web Site
    • 1 Banner Ad for 6 months
  • Appalachian Backroads Brochure
    • 1/8 page ad
  • Tradeshows
    • Brochure Distribution at booth

Total Annual Investment – $500

 

HEART SONG LEVEL: Farmer’s Markets, Jam Sessions, Events, Cabins, Cottages, Campgrounds, B&B, Museums,

  • HOA Web Site Promotions
    • VTC Virginia.org listing linked to HOA Web Site
    • Listing on HOA Web Site
  • HOA Adventure Guide Promotions
    • Listing – 10 word
  • HOA Social Media
    • Guaranteed mention on Facebook and Twitter
    • Pinterest pin
    • Trip Advisor if it’s a reoccurring event; post on Instagram if not

Total Annual Investment: $250

 

Click here for our Business Profile Form

Would you like your business listed on HEARTofAPPALACHIA.com?  Your business will automatically get listed on our website once the information has been entered into the Virginia Tourism Corporation’s website. Either you or your locality’s designated tourism organization can create a free account on Virginia.org and Add/Update Your Listing.

Once the listing has been approved by VTC, your business will be part of Virginia’s Tourism Website which receives over 10 million hits per year. The listing content will automatically be fed into the Heart of Appalachia website and be featured prominently for FREE.

HOA offers a package service to enhance and expand your marketing potential. Our administrators will handle the Virginia.org listing and the extended placement on the HOA website for you. In addition, HOA list your business on Google Places to increase your name recognition and provide geo-locating in Google Maps. The benefits of this service also include the Heart of Appalachia reviewing your business on Trip Advisor, which is the #1 way visitors are making decisions about where to stay, eat, shop, and have fun. All business owners can take advantage of these marketing programs themselves or have Heart of Appalachia handle it for a service fee of $50.

Also, if you have an event that you wish to promote on our Calendar of Events, you may do so for FREE.  Submit Your Event here.

 

Banner Ad Options

Advertise your pre-designed Banner Ads on HEARTofAPPALACHIA.com or AppalachianBackroads.com Call for Cost & Ad Design Fees.

Available Banner Locations & Sizes:

  • Homepage, IAB Leaderboard (728×90)
  • Header, IAB Half-Banner (234×60)
  • Sidebars, IAB Medium Rect (300×250)

Featured Listings

We also offer an option for featured listings in each of our “Things to Do” Categories. A featured listing will put your business at the very top of the list of items in the selected category. For pricing, please contact us. We’d love to feature your business!


Advertising Option in Publications and Print

Co-op advertising opportunities occur periodically and prices vary.  Please contact HOA if you are interested in future co-op ads in publications such as Blue Ridge Outdoors, VA Travel Guide, Road Runner Magazine, American Road, ATV & SxS Illustrated, Trip Advisor, etc.

Our Regional Adventure/Visitor’s Guide, Appalachian Backroads Touring & Travel Map and Fish to Your Heart’s Content are popular print brochures.  Please contact us if you would like to be informed of future print advertising opportunities.

Click here to contact us

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